The 4Es of human relationships – what's true in life should be true in marketing.

Marketers talk about building brand relationships, yet how much time do we spend understanding the dynamics of real human relationships? 

Well, what’s true in life should be true in marketing – i.e., the way in we form personal relationships should guide how we form customer relationships.


The 4Es represent a way to achieve relevant differentiation through an actionable and measurable framework.


The Dynamics of Healthy Relationships