A brand consultancy emphasizing human centered planning, grounded in empathy.

WikiBranding designs provocative ideas by intersecting marketing goals with human insights and behavior.



It was founded by David Murphy, an accomplished branding professional who has helped create successful platforms for some of world’s best-known companies, including Ford, Toyota, Jaguar, Aetna Healthcare, UnitedHealth Group, Dell Technology, The Coca Cola Company, Hilton, United Airlines, and Callaway Golf.

  • Brand Positioning

  • Customer Journey Planning

  • 4E's Relationship Strategy

  • Channel Activation

  • Employee Advocacy 

  • Test & Learn Strategies

  • Talent development workshops (e.g., leadership skills, creativity)