"Hi. I'm David Murphy, and I love what I get to do for a living."
David beings every speaking engagement expressing his gratitude for the opportunity to work at the intersection of marketing and everything imaginable.
He has helped create brand platforms for some of world’s best-known companies, including Ford, Toyota, Land Rover, Jaguar, Sony, Dell, Coca-Cola Company, Aetna, Hilton, United Airlines, and Callaway Golf.
This cross-industry experience has given David a deep understanding of customer behavior that he shares with clients to help create more human-centered marketing.
David’s career spans leadership roles at global advertising agencies, an entrepreneurial start-up, and client-side marketing management.
He served as Global President for GTB, a precision marketing company that drives results through relentless curiosity about customer behavior.
He co-founded Barrie D'Rozario Murphy, an agency subsequently named “Best Small Agency in the U.S.” by the American Association of Advertising Agencies.
Earlier in his career he held leadership roles at Y&R, Saatchi & Saatchi and Ogilvy, as well as client-side brand management at Aetna Healthcare.
He has earned numerous EFFIE awards from the American Marketing Association and the “Anthony Bucci Award for Excellence in Communication Ethics” from Duquesne University.
He pays it forward as a guest lecturer at UC Irvine's Merage School of Business, where he teaches Human Centered Marketing within its Consumer Behavior program.